GCR celebrates official ribbon cutting for registration in Geneva, joining UICC offices

GENEVA, SWITZERLAND – 16 September 2024

“We’re official!” Birgit Fleurent, GCR Board Deputy Chair, proudly declared, as she cut the ribbon to the new GCR office in Geneva Switzerland.

The Global Coalition for Radiotherapy (GCR) marked the opening of their new office at the UICC offices, with a ribbon-cutting ceremony on 16 September 2024. 

Photo left to right: Cary Adams, CEO of UICC; Birgit Fleurent, Deputy Chair of the Board of GCR; Ulrika Årehed Kågström, President-elect of UICC & Secretary-General of the Swedish Cancer Society; Darien Laird, Executive Director of GCR; Ebba Hallersjö Hult, Co-Founder and Head of Vision Zero Cancer

The GCR continues to look forward to advancing their mission of equitable, quality and safe access to radiotherapy for every cancer patient in need.  This milestone offers an exciting opportunity for GCR to take their goals to a new level, alongside strategic partners, and prepare to more efficiently and effectively help progress their work.

GCR Co-Founders Professor Pat Price,  Therese Lindé, and Shandi Barney

This event comes on the heels of GCR receiving official approval from the Geneva Registry of Commerce, officially recognizing them as an NGO.

During the ceremony, Birgit Fleurent expressed her gratitude for those in attendance:

“I want to thank Cary, who I’ve known for a long time, for everything you’ve supported here, and Darien, who is our Executive Director and has brought so much to the GCR and helped us grow, and reach where we are today. So thank you.”- Birgit Fleurent

GCR recognizes the other co-founders who were unable to join, including Shandi Barney and Therese Lindé who are strategic advisors and industry representatives, also GCR Chair of the Board, Professor Pat Price. The GCR is thankful for their vital roles and their continued influence and commitment to the coalition.

Darien Laird, Ulrika Årehed Kågström, Ebba Hallersjö Hult, and Birgit Fleurent

The GCR is also grateful for the continued support of its funding partners, Elekta, Accuray and Varian, and the incredible network of radiotherapy workforce and advocates.  

“Thank you again for being a part of this momentous occasion for us as it represents 4 and a half years of passion, determination and love. But more importantly, thank you all for being a part of our strategic future to implement change in the world of radiotherapy treatment for years to come.”- Darien Laird

Darien Laird and Birgit Fleurent

The new Geneva office and NGO designation, will allow GCR to enact that strategic vision for the future of radiotherapy. Learn more about becoming a strategic partner by contacting us.

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